A Beginner's Guide to Facebook Ads for Dentists

Facebook ads offer an affordable way to get your dental services in front of local patients. This guide covers setting up your first campaign to drive website traffic, phone calls and new patient bookings.

1 - Create a Business Facebook Page 

Have a complete profile with dental office info, photos, services. This is what you will promote with ads.

2 - Set Campaign Goals

Consider if you want more calls, form submissions, or website visitors. This determines how you set up and track your ads.

3 - Target Your Audience

Target by location, demographics like age and gender, interests like oral health, and behaviors like past site visits.

4 - Design Attention-Grabbing Ads

Use eye-catching images, promos like free exams for new patients, and clear calls-to-action to drive clicks.

5 - Place Ads Strategically  

Run ads in Facebook News Feed and Instagram Stories. You can also target based on interests and past dental-related searches.

6 - Monitor and Optimize

Track conversions per ad and adjust targeting and creatives based on best performers. Increase budgets for winners.

7 - Retarget Traffic

Remarket to people who have visited your website or searched dental terms to keep your practice top of mind.

With some trial and error, Facebook ads can become an effective patient acquisition strategy. Let us know if you need assistance getting started or optimizing your dental ads.