A Guide to Managing Your Online Reputation for Dentists

Jun 15, 2023

In today's digital world, online reviews and social media posts have a huge influence on a dental practice's reputation. Monitoring and managing your online reputation is more important than ever for attracting new patients.

1 - Respond to Reviews 

Actively respond to all reviews on sites like Google and Facebook with appreciation. This shows patients you value feedback. Address constructive criticism professionally.  

2 - Encourage Positive Reviews

Ask satisfied patients to leave honest reviews on review sites and social media. The more 5-star ratings the better. Make it easy with review links in thank you emails.

3 - Be Proactive on Review Sites

Claim business listings on main review sites like Yelp and Healthgrades. Fill out profiles completely and keep information like hours accurate. Engage with patients on these platforms.

4 - Publish Content  

Build credibility by regularly publishing helpful dental health articles and dentist bios on your website blog. This content can surface online to drown out isolated negative reviews.

5 - Monitor Mentions  

Set up alerts and Google Alerts for your practice name, dentist names, and location so you can respond quickly to reviews, social media mentions and other reputation issues.

Proactively monitoring and managing online reputation protects your dental practice's image. With an online reputation management strategy, you control the patient experience from first search through website and beyond.